Photo Tips to Attract Buyers

October 20, 2009 | Leave a Comment


Eighty percent of homebuyers used the internet to search for homes last year and nearly 25% reported that they found the property they ended up purchasing on the internet. “Without pictures I am much less likely to go see a house,” says house hunter Dan Dillbeck of Grand Rapids, Michigan. In most cases online photos are the first view of a home, and poor pictures tend to turn buyers away.

Good photographs are powerful. Good ones can lure buyers while poor ones can do the opposite. Here are a few tips when taking pictures of your property:

  • Lighten up-Take exterior photos in the middle of the day when the sun is shining and the sky is blue. When taking interior shots turn on all the lights and use a flash. The flash adds the correct colors and fills in the shadows, making the room look brighter.
  • More is better-Potential buyers want to see more than just the front of the house. Make sure there are pictures of several rooms in the home and highlight the home’s best features.
  • Get a clear shot-Make sure clutter is removed before taking any pictures. Clear counter space and remove fridge magnets, toys, dirty dishes or any other distractions.
  • Give it your best shot-Use a good camera with a wide-angle lens, but “point and shoot” cameras can also do a good job.
  • Edit-Improve your shots with basic photo-editing software. Crop out ceilings or unnecessary background an adjust the brightness or contrast.



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