Realogy, AARP Offer Cash Reward to Seniors Who Buy, Sell

December 30, 2019 | Comments Off on Realogy, AARP Offer Cash Reward to Seniors Who Buy, Sell

Realogy announced Monday a new partnership with AARP that will allow seniors to earn a cash-back reward or bonus when they buy or sell a home with an agent affiliated with a Realogy brand. The program is expected to launch nationally in early 2020.

Realogy brands include Coldwell Banker, Century 21, Better Homes and Gardens Real Estate, ERA, Sotheby’s International Realty, and Corcoran.

“With millions of adults over 50 buying and selling homes each year, we are excited to develop a unique benefits program that guides and rewards AARP members during another important milestone in their lives,” says Ryan Schneider, Realogy’s chief executive officer and president.

Seniors are a powerful force in the housing market. The National Association of REALTORS® reported in its 2019 generational trends survey that consumers over the age of 50 made up nearly 40% of home buyers and the largest group of home sellers, at 55%.

AARP offers services to nearly 38 million members. The cash-back offer will be available in most states as a gift card or commission reduction at closing. The cash-back bonus is available only with the purchase or the sale of a home through the use of one of Realogy’s participating real estate firms. The actual amount received is based on the purchase or sales price of the home.

“For many older Americans, relocating to a new home is part of a major life stage transition, such as retiring, downsizing, or changing jobs,” says John Larew, senior vice president of branded products at AARP Services Inc. “The real estate program from Realogy is designed to help AARP members successfully navigate that transition while saving money in the process.”

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